12 MONTH BRAND SPRINT

Outcome: After 12 months

2X^

SHARE OF VOICE

2X^

SOCIAL FOLLOWING

2.6X^

BACK-LINKING

3.6X^

LLM

Work featured in:

Situation:

Frontify’s on an exciting scale-up journey as one of the leaders in the brand management and DAM space. Their platform serves some of the best brands and agencies across the globe. Including: Mercedes Benz, Bosch, Uber, Volkswagen Group, Vodafone, & Lufthansa.

They wanted to accelerate, build their brand and reputation further across two emerging markets.

Opportunity:

Open the aperture of value and the universe of topics associated with their audience. Plant a flag in the ground to rally around (the WHY). The by-product; growing footprint and momentum.

Then:

What:
What is brand consistency
[Enter numerous topics]

How:
How do we improve brand consistency
[Enter numerous topics]

Now:

Why:
Why should we invest in brand
[Enter numerous topics]

Opportunity:

A relentless and systematic focus on community, co-marketing with and for creatives and marketeers. Instigate the dialogue or commentate. No need to be the author of every word or insight.

Then:

GTM Priority:
Content and programmes focus on selling to market segments, emphasising value capture.

Now:

GTM Priority:
Content and programmes focus on building and nurturing a community around the brand and collective shared values. Partnering with brands, agencies, and thought-leaders to broaden our influence.

Opportunity:

Creating the multiplier effect, shifting from siloed, shorter-term approaches to an integrated, longer-term platform where actions have a broader, amplified impact.

Then:

Isolated actions:
eg. Campaigns, content, measurement, channels, regions, and specialisms.

Now:

Integrated platforms:
Connecting these disparate efforts into a unified strategy, with each activity enhancing the other, maximising impact, efficiency and momentum.

Opportunity:

Blending both the art and the science of the brand to create a unique and resonant asset for the business.

Art:

Storytelling
Curation
Positioning
Collaboration
Emotion
Connection

Science:

Data
Measurement
Insights
Research
Analysis
ROI

MONO

IF YOU WANT TO DISCUSS YOUR BRAND GROWTH SPRINT

Let's talk

2X^

2X^

2.6X^

3.6X^

Frontify’s on an exciting scale-up journey as one of the leaders in the brand management and DAM space. Their platform serves some of the best brands and agencies across the globe. Including: Mercedes Benz, Bosch, Uber, Volkswagen Group, Vodafone, & Lufthansa.

They wanted to accelerate, build their brand and reputation further across two emerging markets.

Open the aperture of value and the universe of topics associated with their audience. Plant a flag in the ground to rally around (the WHY). The by-product; growing footprint and momentum.

Then:

Now:

A relentless and systematic focus on community, co-marketing with and for creatives and marketeers. Instigate the dialogue or commentate. No need to be the author of every word or insight.

Then:

Now:

Creating the multiplier effect, shifting from siloed, shorter-term approaches to an integrated, longer-term platform where actions have a broader, amplified impact.

Then:

Now:

Blending both the art and the science of the brand to create a unique and resonant asset for the business.

Art:

Science:

We’re the strategy studio to bring your business vision to life. We craft tailored strategies through the unique lens of type. We specialise in the design, tech and luxury sectors.

Brand building for visionaries.