MONO
FROM SLEEPING GIANT TO CATEGORY OWNER.
Situation:
The company’s rich legacy dating back to 1887 includes a library featuring famed typefaces like Helvetica, Futura, Times New Roman and more.
Put simply, it’s now home to the worlds type.
It wasn’t always that way. Come behind the scenes for some of the strategies that led that change, and continue to be leveraged today.
Why of type:
Typography is quite literally everywhere in our lives, wherever we glance or scroll. But as an ingredient — a bit like air or water — people don’t notice the value it holds. How do you raise the value of typography?
Typography matters.
Type is brand:
The power of type is undeniable. Once you've seen it, you can't unsee it. However you look at it, letter-forms and fonts are at the heart of how we recognise and emotionally connect with brands.
Type is tangible:
Most view fonts through their drop-down menu. The craft behind bringing these sets to our designers today, and the thousands of hours designers take to build the type we use today creates infinite storytelling opportunities.
Past, present & future:
Nostalgia and inspiration hold a diverse set of keys to stories where type can enjoy the spotlight. Storytelling through the rich heritage of type, to the present digital world, and into a future of any canvas type will show up on next. Award winning exhibitions such as Pencil to Pixel, Century: A 100 years of type in design, and Wolpe create opportunities for a personal connection with type.
Fandoms of type:
One-of-a-kind products and publications by collaborating with brands help to unearth unique outcomes and entirely new levels of awareness. We collaborated with the likes of Nike, Mondaine, Wallpaper, Transport for London, The Times, Monocle and many more.
Type is collectable:
Limited edition collectables were created and cherished by letting typographers of all backgrounds express their view of type.
Collaborators included:
Alan Kitching | Counterpress | Erik Spiekermann | Craig Ward | Felix Pfaffli | Spin Studio | Pentagram SEA | Marcin Ignac | FIELD | The Gourmand RANKIN | Eye Magazine | Interbrand
Work featured in:
IF YOU’D LIKE TO TRANSFORM YOUR BRAND AND ACCELERATE GROWTH